- Public Relations
- Marketing Intelligence
- Anonymous Edvisors
- Meet PRP
By: Chris Piehler
Okay, so you’ve asked yourself the five essential questions and decided to embark on the voyage of rebranding. You’re fully aware of how updating your website can be like remodeling your kitchen. You’ve marshaled all of your edtech marketing know-how and creativity. After weeks (or months) of work, you’ve finished a strategic overhaul of your website, then created new logos and new collateral and sent them out into the world and…nothing.
Or worse, your clients or prospects actively dislike your new branding. How will you know if someone thinks that the font you considered elegant would look at home on a toilet paper wrapper? In today’s “post first, think later” social media atmosphere, if someone objects to any aspect of what your company does, you’ll know. And so will thousands of their friends.
But don’t despair. Like any other edtech marketing project, rebrands sometimes don’t have the intended effect. Here’s our simple, five-step guide to making delicious lemonade from the lemons of a failed rebrand.
The point is this: if your rebrand attracts negative attention, it’s still attention, and sometimes, by admitting publicly that you’ve made a mistake, you can get your customers to see your legacy products in a whole new light. And isn’t that the goal of a rebrand in the first place?
Thanks for sharing!