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Creating Buyer Personas, Digital Journeys, and Key Messaging for Rex.Academy
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Rex Academy is a woman- and minority-owned business expanding access to computer science education. Rex Academy was founded in 2015 by Sandhya (Sandy) Padala.

Listen to Sandy's Testimonial

 

The Situation

Rex Academy had one of the best computer science platforms on the market, but they did not know who their buyers were. As a result, the messaging on their website was not converting leads. They needed to know:

  • Who are our buyers? What are their titles and what do they care about?
  • How can we turn our website into our best salesperson? How can we create a marketing strategy and digital journey that generates leads?

The Goal

  • Develop a marketing strategy that would increase inbound leads.
  • Refine key messaging for marketing assets.
  • Increase leads via conversion rate optimization and customized buyer journeys.

The Process

PRP led Rex Academy through a process of setting goals and metrics, identifying audiences, creating buyer personas, mapping buyer journeys, crafting key messaging, and more.

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Kickoff

PRP and Rex Academy get started.

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Workshops

PRP led the Rex team through a set of workshops asking questions and sharing our expertise.

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Strategy and Sitemap

PRP drafted a Global Strategy Summary and planned out Rex Academy's new website.

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Design

PRP copywrites and designs interactive, high-fidelity mockups in Figma.

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Development

Rex Academy developers built their new website based on the copy and designs provided by PRP.

 

The Result

Rex Transition
Key Messaging
Custom Journeys
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"They do what they say. They say what they do. They know what they're doing and they're reliable. The quality of the work is very good. In addition to that, they're talking to our customers to validate the message. Only PRP has given us the real help that we need. We worked with several other marketing agencies but only PRP helped us the way you helped us... I would recommend doing it every year.
Rex Testimonial Page Timeline Graphics

Sandy Padelha

Founder and CEO

Get to Know Your Buyers

PRP's Marketing Intelligence team asks the right questions and meets with our network of EdTech buyers to get deep insights.
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Marketing Intelligence
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PRP Group, formerly PR with Panache! is an award-winning education PR and marketing firm serving the pre-K—12 and higher-ed community.

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