PRP Group (formerly PR with Panache!) is a premier public relations, marketing intelligence and strategic communications firm serving the preK-12 and higher education markets for over 20 years.
A multi-year winner of the EdTech Digest EdTech Leadership Awards and the Edvocate Awards Best EdTech PR Firm, PRP Group specializes exclusively in education and has partnered with hundreds of companies, organizations, and nonprofits, from the biggest names in the market to high-growth startups, to craft compelling stories for their specific education audiences.
PRP Group offers a variety of media relations and communications services for regional, national, and education media; crisis communications planning and management; and marketing intelligence. Everything we do is built around powerful, influential storytelling, authentic relationships, and a deep understanding of how to influence education buyers.
Our Philosophy
Education leaders don't want to be "sold" products. They want to form long-term relationships with partners who understand and care about their goals. We build those relationships with trust. Trust often starts with authentic storytelling — narratives that prove a deep understanding of your buyers' needs, goals, and personalities.
Everything we do at PRP uses this model. Understanding is key to reaching your audience with a message that drives action. Your end-of-fiscal-year or holiday promotions may not align with your customer’s decision to buy. Each prospect has unique behaviors and preferences. So, you have to move past “one-size-fits-all” marketing. By determining what content each prospect needs and wants to see, we meet them at their stage of the buyer’s journey and nurture them through your sales funnel — on their timeline.
We will guide you in connecting to your authentic voice and creating the content to educate your buyer on what matters to them, not just what matters to you.
Our History
Sue Hanson’s vision for the PR with Panache! brand was and still is built on authentic storytelling, bravery, and the love of education and people. Prior to joining forces with her fabulous son, Jacob, Sue taught high school and also was the community relations director for the Minnesota Twins baseball team.
Jacob and Sue worked hard and laughed just as hard year after year as they were humbled to be recognized as the leading PR and Marketing firm in the education marketplace. They were thrilled to help some of ed-tech's rising stars become household names used in schools everywhere. Sue retired from day-to-day work with PRP a few years ago. Before she left, she created the culture, values, and authenticity that has allowed PRP to grow and continue to win awards to this day.
Recently, PRP has broadened its focus to include more consumer-facing media relations, became a HubSpot Platinum Partner Agency, and built the education industry's only marketing department based on the principles of Growth-Driven Design.
Our Mission
To create the best possible educational outcomes, we enhance the visibility and mindshare of innovative companies’ solutions by providing the right message at the right time, to the right audience, via strategic marketing and public relations.
Our Vision
We believe that education can unlock opportunity for all. Our vision is to create the best possible educational outcomes for students, educators, administrators and parents. We do this by providing strategic PR and marketing solutions to the dedicated members of our client family to increase the impact of the innovative solutions they provide the education marketplace.
