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Driven by integrity. Guided by experience.

PRP Group, formerly PR with Panache! is an award-winning education PR and Marketing Intelligence firm serving the preK—12 and higher ed community.

Our Philosophy

Education leaders don't want to be "sold" products. They want to form long-term relationships with partners who understand and care about their goals. We build those relationships with trust. Trust often starts with authentic storytelling — narratives that prove a deep understanding of your buyers' needs, goals, and personalities.

Everything we do at PRP uses this model. Understanding is key to reaching your audience with a message that drives action. Your end-of-fiscal-year or holiday promotions may not align with your customer’s decision to buy. Each prospect has unique behaviors and preferences. So, you have to move past “one-size-fits-all” marketing. By determining what content each prospect needs and wants to see, we meet them at their stage of the buyer’s journey and nurture them through your sales funnel — on their timeline.

We will guide you in connecting to your authentic voice and creating the content to educate your buyer on what matters to them, not just what matters to you.

Our History

Sue Hanson’s vision for the PR with Panache! brand was and still is built on authentic storytelling, bravery, and the love of education and people. Prior to joining forces with her fabulous son, Jacob, Sue taught high school and also was the community relations director for the Minnesota Twins baseball team.

Jacob and Sue worked hard and laughed just as hard year after year as they were humbled to be recognized as the leading PR and Marketing firm in the education marketplace. They were thrilled to help some of ed-tech's rising stars become household names used in schools everywhere. Sue retired from day-to-day work with PRP a few years ago. Before she left, she created the culture, values, and authenticity that has allowed PRP to grow and continue to win awards to this day.

Recently, PRP has broadened its focus to include more consumer-facing media relations, became a HubSpot Platinum Partner Agency, and built the education industry's only marketing department based on the principles of Growth-Driven Design.

Our Values

These beliefs drive everything we do for the members of our client family and each other.

Act with integrity.

We do the right thing no matter what.

Education is Empowering.

The work we do with the members of our client family empowers educators and learners.

We are passionate.

The status quo is never enough.

We engage our village.

We leverage the strength of the PRP village to best serve each other, education, and the members of our client family.

We are curious.

We dig for the answers in order to deliver results through the marriage of art, industry knowledge, and data.

We are dazzlingly reliable.

We take the initiative to lead our relationships efficiently and effectively in order to exceed expectations.

We are adaptable.

As the needs of our client family, team members, and market are continually evolving we adjust to these transitions and seek out new solutions.

Meet The Team

Our team of talented marketing and PR professionals has 40+ years of experience in the ed-tech and education industries.

Jacob Hanson
Jacob Hanson
CEO
Kristen Plemon
Kristen Plemon
Director of Strategic Storytelling & Client Success
Chris Piehler
Chris Piehler
Lead Storyteller & Editorial Director
Vickie Hiebert
Vickie Hiebert
Operations Manager
Sue Hanson
Sue Hanson
Founder & Managing Partner Emeritus
Jacob Hanson
Jacob Hanson
Senior Lead
Ann Watson
Ann Watson
Education Market Strategist
Danny Rossman
Dany Rossman
PR Strategist
Leah Rodgers
Leah Rodgers
Media Relations Specialist
Joshua Bolkan
Joshua Bolkan
Content Creation Storyteller
Megan Harrison
Megan Harrison
PR Coordinator
Evan Outlaw
Evan Outlaw
Project Manager
Kristen Plemon
Kristen Plemon
Senior Lead & Strategist
Chris Piehler
Chris Piehler
Content Creation Storyteller
Stacey Dillon
Stacey Dillon
PR Strategist
Cristy Brusoe
Cristy Brusoe
Media Relations Specialist
Bri Meier
Bre Meier
PR Coordinator
Evan Outlaw-1
Evan Outlaw
Project Manager
Jacob Hanson
Jacob Hanson
Senior Lead & Strategist
Chris Mills
Chris Mills
Senior Marketing and Design Lead
Carl Hooker
Carl Hooker
Thought Leader & Partner
Evan Outlaw
Evan Outlaw
Project Manager

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