Education leaders don't want to be "sold" products. They want to form long-term relationships with partners who understand and care about their goals. We build those relationships with trust. Trust often starts with authentic storytelling — narratives that prove a deep understanding of your buyers' needs, goals, and personalities.
Everything we do at PRP uses this model. Understanding is key to reaching your audience with a message that drives action. Your end-of-fiscal-year or holiday promotions may not align with your customer’s decision to buy. Each prospect has unique behaviors and preferences. So, you have to move past “one-size-fits-all” marketing. By determining what content each prospect needs and wants to see, we meet them at their stage of the buyer’s journey and nurture them through your sales funnel — on their timeline.
We will guide you in connecting to your authentic voice and creating the content to educate your buyer on what matters to them, not just what matters to you.
Sue Hanson’s vision for the PR with Panache! brand was and still is built on authentic storytelling, bravery, and the love of education and people. Prior to joining forces with her fabulous son, Jacob, Sue taught high school and also was the community relations director for the Minnesota Twins baseball team.
Jacob and Sue worked hard and laughed just as hard year after year as they were humbled to be recognized as the leading PR and Marketing firm in the education marketplace. They were thrilled to help some of ed-tech's rising stars become household names used in schools everywhere. Sue retired from day-to-day work with PRP a few years ago. Before she left, she created the culture, values, and authenticity that has allowed PRP to grow and continue to win awards to this day.
Recently, PRP has broadened its focus to include more consumer-facing media relations, became a HubSpot Platinum Partner Agency, and built the education industry's only marketing department based on the principles of Growth-Driven Design.
These beliefs drive everything we do for the members of our client family and each other.
We do the right thing no matter what.
The work we do with the members of our client family empowers educators and learners.
The status quo is never enough.
We dig for the answers in order to deliver results through the marriage of art, industry knowledge, and data.
We take the initiative to lead our relationships efficiently and effectively in order to exceed expectations.
As the needs of our client family, team members, and market are continually evolving we adjust to these transitions and seek out new solutions.