PRP Group is a premier public relations, marketing, and strategic communications firm that has been serving the pre-K–12 and higher education markets for more than 20 years.
A multi-year winner of the EdTech Digest EdTech Leadership Awards and the Edvocate Awards Best EdTech PR Firm, PRP Group specializes exclusively in education and has partnered with hundreds of companies, organizations, and nonprofits, from the biggest names in the market to high-growth startups, to craft compelling stories for their specific education audiences. Our vision has expanded with our introduction into the Hawke Media family, bringing expertise that comes from helping scale more than 5,000 brands with dynamic marketing strategies over the past decade.
PRP Group offers a variety of media relations and communications services for regional, national, and education media; crisis communications planning and management; and marketing intelligence. Everything we do is built around powerful, influential storytelling, authentic relationships, and a deep understanding of how to influence education buyers.
Our Philosophy
Like anyone else, leaders within education leaders don’t want to be “sold” products. They want to form long-term relationships with partners who understand and care about their goals. We build those relationships with trust. Trust often starts with authentic storytelling—narratives that prove a deep understanding of your buyers’ needs, goals, and personalities.
Our storytelling builds trust and delivers measurable results. By pairing authentic narratives with strategic insights, we turn trust into action and help you develop those long-term relationships.
Our History
Sue Hanson’s vision for the PR with Panache! brand was and still is built on authentic storytelling, bravery, and the love of education and people. Prior to joining forces with her fabulous son, Jacob, Sue taught high school and also was the community relations director for the Minnesota Twins baseball team.
Jacob and Sue worked hard and laughed just as hard year after year as they were humbled to be recognized as the leading PR and Marketing firm in the education marketplace. They were thrilled to help some of ed-tech's rising stars become household names used in schools everywhere. Sue retired from day-to-day work with PRP a few years ago. Before she left, she created the culture, values, and authenticity that has allowed PRP to grow and continue to win awards to this day.
Recently, PRP has broadened its focus to include more consumer-facing media relations, became a HubSpot Platinum Partner Agency, and built the education industry's only marketing department based on the principles of Growth-Driven Design.
Our Mission
To create the best possible educational outcomes, we enhance the visibility and mindshare of innovative companies’ solutions by providing the right message at the right time, to the right audience, via strategic public relations and marketing.
Our Vision
We believe that education can unlock opportunity for all. We turn this vision into action by providing strategic PR and marketing solutions to the dedicated members of our client family to increase the impact of the innovative solutions they provide in the education marketplace.
