Dive deep with education marketing experts into who your buyers are, where and how you’ll reach them, and what to say when you do.
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Marketing Intelligence is the difference between selling and building a relationship. Technically, it's information about an organization's target audience used to develop targeted messaging and customized user experiences. But really, it's empathy. Marketing Intelligence centers on your key buyers and stakeholders—rather than general statements about your products' features.
Educators want to know that you've done your homework.
Most ads go unnoticed. Cold emails get deleted (or sent to spam.) Cold calls... ugh. But every now and then, a message catches your eye. So you click the link. You hit "subscribe. Why? It's what you're looking for. It solves your exact problem. Those concerns you had? They're addressed right on the front page! Maybe you weren't quite ready to buy, but they had the perfect free trial. And then? They followed up just the right way at just the right time.
Buyers expect personalized messaging and customized experiences. Answer their "why?"
80% of consumers seek personalized branding. Can you tell your buyers "I know exactly what you're looking for, and here's the solution?"
Who are your buyers and gatekeepers? Identify their roles. Create custom buyer personas and key messaging that builds trust.
Get serious about your marketing and sales pipelines. Create custom digital journeys that move prospects from "never-heard-of-you" to "can't-stop-talking-about-you."
Sometimes the biggest A-HA! moments can come from current clients, customers, and stakeholders. What won't they tell you directly?
Join the Knowledge Network to hear directly from the education leaders, editors, and influencers who represent your buyer personas.
Take action with a comprehensive guide to your next steps. Launch personalized digital journeys and custom messaging for your unique market.
Our Roadmap is the blueprint you need to start building stronger relationships with your education audience.
Ask us about our unique Knowledge Network for education vendors.
Do you know why someone didn't land on your site? Or, why that curriculum director changed her mind? What do teachers think of those social posts you worked so hard on? Don't you wish you could ask them? In partnership with thought leader Carl Hooker, PRP Group developed a network of real, active administrators and educators. Much more than a focus group, the Knowledge Network provides key insights that have never been available before.
The education market is unique, complex, and competitive. Our Strategy Bootcamp is built for education leaders and marketers launching new products, hitting roadblocks, or planning a major rebrand or relaunch. Over the course of six weeks, you’ll attend weekly online workshops with our education marketing experts, all focused on your key messaging, buyer personas, and customer journeys.
At the end of every Strategy Bootcamp, we hand you a detailed roadmap. Much more than a marketing plan, our Launchpad Blueprint gives you everything you need to take off. Whether you continue on your journey with PRP or you set off on your own, you'll have a guide full of buyer personas, key messaging, customer journeys, and actionable steps to put it all together.
CedarLabs simplifies a complicated school state-reporting process. We needed a marketing partner who knew the K12 education space and understood this process, so they could message it to our audience. First, PRP took us through a strategy phase to learn about the education decision-makers we needed to target, and how to reach them. Then they delivered a modern site with custom user journeys for that audience. The work was fantastic. I appreciated their communication, expertise, and rapid turnaround time.
— Ben Silberglitt, CedarLabs
We were thrilled to see immediate action on these new offers when we had leaders from states and districts with whom we had never met fill out forms and convert into quality leads, which has now led to new contracts.
— Jill Nyhus, PowerMyLearning
We saw each of the new content offers produce at least 10% more submissions than the once top-performing call-to-action [CTA] on our site through relevant lead flow placements. Placement of these CTAs on relevant pages within the site produced 60% of the overall submissions during those 90 days, and the new CTAs button generated 34% more landing page traffic than the original text links that we had been using as CTAs.
— Jill Nyhus, PowerMyLearning
Through the optimization work we’ve done together, we’ve seen Insight’s influence expand to school and district leaders in states and districts new to us as evidenced by them finding us through simple Google searches.
— Jill Nyhus, PowerMyLearning
Can you pick out your top persona and tell us all about them? If not, you need Marketing Intelligence.
PRP Group, a Hawke Media Company, is an award-winning full-service education PR and marketing firm serving the pre-K–12 and higher-ed community.