HubSpot, Marketing, and Building Relationships in the Education Market

If you've worked with PRP before, you might know Benjamin Bachman. Benjamin is the former Director of Marketing at PRP and is now the founder and CEO of Identify.Solutions, where he helps companies bring ideas to life with no-code platforms like Airtable, SmartSuite, Zapier, etc. In addition to his expertise in creating user-friendly web apps, advanced prototypes, and more, Benjamin is a wizard with one of our favorite digital platforms for education organizations — HubSpot!

Benjamin agreed to come on the show to share tips on why HubSpot is one of the leading platforms education companies use to build their website, relationships, and more. In this episode, he shares thoughts on AI, A/B testing, and how to use tools like HubSpot to reach edtech buyers with the right message.