KinderLab Robotics' KIBO is a hands-on STEAM coding robot that provides hours of exciting, imaginative, playful, and social learning experiences for early learners. KinderLab engaged an Anonymous Education Advisor to learn about why and how educators used KIBO in the classroom, and what messaging was most appealing to buyers.
In their own words
Have you ever wished you could send a survey out to superintendents to ask what would get them to buy your products?
Many educators and administrators aren't able to work directly for or with vendors. They're rarely able to share what they really think about marketing materials or product features, either because of contractual obligations, other time commitments, or sometimes, simple politeness. KinderLab leveraged their Anonymous Education Advisor to get unfiltered, unbiased feedback directly from a real prospective buyer.
PRP and KinderLab Robotics had previously partnered to share press releases and user stories in relevant publications. PRP asked KinderLab to participate in our pilot Anonymous Education Advisors program.
PRP worked with KinderLab to identify the type of Anonymous Education Advisor who could answer their questions.
KinderLab was matched with a custom Anonymous Education Advisor who matched their buyer profile.
After KinderLab reviewed the Anonymous Education Advisor's background, they were able to craft and send their most pressing questions.
The Anonymous Education Advisor went above and beyond, including introducing the KIBO to a school in her district.
KinderLab loved the Anonymous Education Advisor's answers. They valued the opportunity to ask follow-up and clarifying questions.
Your Anonymous Education Advisor is an award-winning digital innovator, international speaker, and author of various education technology books and blogs. She has trained teachers in over 20 countries as a guest expert, consultant, and ambassador for the U.S. Embassy [...] She has over 80,000 education followers on Twitter and her 400+ presentations have been downloaded and viewed by millions."
How much money would you spend per student per year on a STEM, robotics, or coding program?
"I have worked with STEM charter schools, which spent about $5 to $15 on students. The amount depends ..."
What are ways you’ve supported teachers in implementing “supplemental” programs like STEM, robotics...
What are the main decision-making factors when deciding what equipment to ...
PRP Group, a Hawke Media Company, is an award-winning full-service education PR and marketing firm serving the pre-K–12 and higher-ed community.