KIBO-120519_9103

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Anonymous Edvisor helped KinderLab Robotics develop a deep understanding of their key buyers.
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KinderLab Robotics' KIBO is a hands-on STEAM coding robot that provides hours of exciting, imaginative, playful, and social learning experiences for early learners. KinderLab engaged an Anonymous Edvisor to learn about why and how educators used KIBO in the classroom, and what messaging was most appealing to buyers.

In their own words

 

The Situation

Have you ever wished you could send a survey out to superintendents to ask what would get them to buy your products?

Many educators and administrators aren't able to work directly for or with vendors. They're rarely able to share what they really think about marketing materials or product features, either because of contractual obligations, other time commitments, or sometimes, simple politeness. KinderLab leveraged their Anonymous Edvisor to get unfiltered, unbiased feedback directly from a real prospective buyer.

The Goals

  • Learn what features and messaging were most important to district-level buyers.
  • Obtain completely honest, unfiltered, unbiased opinions from educators. When nobody is looking, how important do educators really find robotics in the classroom?
  • Get unbiased, honest assessments from buyers. How do they feel about the brand?

The Process

PRP and KinderLab Robotics had previously partnered to share press releases and user stories in relevant publications. PRP asked KinderLab to participate in our pilot Anonymous Edvisors program.

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Needs

PRP worked with KinderLab to identify the type of Anonymous Edvisor who could answer their questions.

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Matchmaking

KinderLab was matched with a custom Anonymous Edvisor who matched their buyer profile.

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Questions

After KinderLab reviewed the Anonymous Edvisor's background, they were able to craft and send their most pressing questions.

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Answers

The Anonymous Edvisor went above and beyond, including introducing the KIBO to a school in her district.

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Followup

KinderLab loved the Anonymous Edvisor's answers. They valued the opportunity to ask follow-up and clarifying questions.

 

The Results

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Transformational Feedback

Your Anonymous Edvisor is an award-winning digital innovator, international speaker, and author of various education technology books and blogs. She has trained teachers in over 20 countries as a guest expert, consultant, and ambassador for the U.S. Embassy [...] She has over 80,000 education followers on Twitter and her 400+ presentations have been downloaded and viewed by millions."

How much money would you spend per student per year on a STEM, robotics, or coding program?
Answer

"I have worked with STEM charter schools, which spent about $5 to $15 on students. The amount depends ..."

What barriers are there to implementing new STEM programs other than equipment cost?
Answer
"Barriers include not enough information about new products and their advantages over ..."

What are ways you’ve supported teachers in implementing “supplemental” programs like STEM, robotics...
Answer
"We have regular training for teachers in these programs. STEM teachers in various charters I’ve worked ..."

What are the main decision-making factors when deciding what equipment to ...
Answer
"The main decision-making factors for STEM purchases include cost, durability ... "

Anonymous Edvisors for the Education Market

Learn more about how education companies are using Anonymous Edvisors to get the inside scoop on their buyers.
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Anonymous Edvisors
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