By Jacob Hanson
So we've discussed the reasons why industry awards belong in your marketing plan...but what are some strategies for winning these awards? Below are five tips for snagging awards in easy and cost-effective ways.
- Research
Like most good marketing, your pursuit of winning industry awards should start with research. Understand the awards that are available in your industry and the types of companies that have previously been awarded. To get started, some reputable industry awards in education include:
- Be Choosy
After you have targeted the awards that make sense for your business, understand all of the elements of each application to make a strategic decision. Some questions to think through include:
- Do you have enough time to submit a strong application?
- Do you meet all of the eligibility requirements?
- How much time do you have to devote to applications?
- If time is limited, which awards do you have the best shot at winning?
- Is there an entry fee? If so, can you afford it?
- Do you have anything in common with previous winners? If not, is this the best award to go after?
- Find Help
The marketing department does not need to work on applications alone. Can customer service offer any positive customer reviews? Can product development help aggregate content? Part of winning an award is telling your story—no one can tell that story better than employees across the business. Plus, those who participate may feel inspired and proud when your company starts to earn recognition. Winning an award can give both the business and the people working there a boost.
- Follow Directions
It may seem obvious—but ensure you follow the rules of the application. After your efforts of researching, writing, and completing an entry do not get disqualified for a frivolous technical error. Be vigilant in understanding the application requirements.
- Stay Organized
Don’t recreate the wheel every year. Most awards have annual deadlines and applications that don’t radically change year-to-year. Build an award calendar into your marketing plan with details, due dates, award dates, etc. You are more likely to be prepared with a strong application if you know what to expect each year.
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