by PRP Group, on 07/24/2023
by PRP Group, on 07/24/2023
Since the pandemic began, the number of technologies districts use has nearly tripled, but not all of these tools have been effective. As education leaders review the utility and effectiveness of those solutions, an asset-based approach is an essential criterion in the evaluation process.
Leaders should be wary of products that convey urgency and impact through deficit-based design. A deficit-based approach emphasizes the weakness of groups or individuals, calling attention to negative outcomes such as falling behind or missing out. Although it is a pervasive advertising tactic, studies show that a deficit-based approach can affect students’ long-term resilience and lead them to feel isolated when they are seen as “the problem.”
Our client family includes some of the biggest names in education — and some of Edtech's most exciting innovators. Together, we find and craft some of the best stories and headlines in Education.
What's happening in education?
PRP Group, a Hawke Media Company, is an award-winning full-service education PR and marketing firm serving the pre-K–12 and higher-ed community.