by PRP Group, on 09/26/2022
by PRP Group, on 09/26/2022
Content creation, at its essence, is what students have been doing from time immemorial. Before the advent of the internet, students rarely shared their work beyond their immediate family and friends. Now they can, and often do, share their work with the world, reaching countless people they will never know. With this ability comes an urgent need to understand the potential impact of the content they create.
Students have many sources for information — some more reliable than others — and an abundance of digital tools to create their own content. These tools have enormous potential to improve student engagement and learning. However, just as the internet necessitates greater focus on information literacy, the rise of social media and user-generated content requires that students develop skills to be effective and responsible content producers.
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PRP Group, formerly PR with Panache! is an award-winning education PR and marketing firm serving the pre-K—12 and higher-ed community.