--- title: The need for content creation literacy description: Content creation, at its essence, is what students have been doing from time immemorial. image: https://www.prp.group/hubfs/Imported_Blog_Media/Smartbrief%20PRP-Apr-26-2025-07-10-18-7422-PM.png --- [![Color_PRP Group x Hawke Media Logo-2](https://www.prp.group/hs-fs/hubfs/PRP%20Website/Images/Color_PRP%20Group%20x%20Hawke%20Media%20Logo-2.png?width=5009&height=2484&name=Color_PRP%20Group%20x%20Hawke%20Media%20Logo-2.png "Color_PRP Group x Hawke Media Logo-2")](https://www.prp.group/) [![The Podcast](https://no-cache.hubspot.com/cta/default/41856616/6158d203-4f17-403e-9a57-0fa1d26c4959.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/6158d203-4f17-403e-9a57-0fa1d26c4959) [![Connect With Us](https://no-cache.hubspot.com/cta/default/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471) ** ** ** [![prp-group-logo-full-color-rgb-864px@300ppi](https://www.prp.group/hs-fs/hubfs/Imported_Blog_Media/prp-group-logo-full-color-rgb-864px@300ppi.png?width=864&height=180&name=prp-group-logo-full-color-rgb-864px@300ppi.png "prp-group-logo-full-color-rgb-864px@300ppi")](https://www.prp.group/) [![The Podcast](https://no-cache.hubspot.com/cta/default/41856616/6158d203-4f17-403e-9a57-0fa1d26c4959.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/6158d203-4f17-403e-9a57-0fa1d26c4959) [![Connect With Us](https://no-cache.hubspot.com/cta/default/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471) ** ** ** Search [![prpgroup-white](https://fs.hubspotusercontent00.net/hubfs/2224752/prpgroup-white.svg "prpgroup-white")](https://www.prp.group/) ** ** [![Our Blog](https://no-cache.hubspot.com/cta/default/41856616/341b4c59-af1b-45f3-be6c-49418a32ccb1.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/341b4c59-af1b-45f3-be6c-49418a32ccb1) [![Connect With Us](https://no-cache.hubspot.com/cta/default/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471) [**Education News and Announcements](https://www.prp.group/client-family-news-and-announcements) # The need for content creation literacy by [PRP Group](https://www.prp.group/client-family-news-and-announcements/author/prp-group), on 09/26/2022 ![Smartbrief PRP](https://www.prp.group/hs-fs/hubfs/Imported_Blog_Media/Smartbrief%20PRP-Apr-26-2025-07-10-18-7422-PM.png?width=161&name=Smartbrief%20PRP-Apr-26-2025-07-10-18-7422-PM.png)Content creation, at its essence, is what students have been doing from time immemorial. Before the advent of the internet, students rarely shared their work beyond their immediate family and friends. Now they can, and often do, share their work with the world, reaching countless people they will never know. With this ability comes an urgent need to understand the potential impact of the content they create. Students have many sources for information — some more reliable than others — and an abundance of digital tools to create their own content. These tools have enormous potential to improve student engagement and learning. However, just as the internet necessitates greater focus on information literacy, the rise of social media and user-generated content requires that students develop skills to be effective and responsible content producers. 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