By: Amber Bullis
Ahhh, sales vs. marketing. A battle seemingly as old as business itself.
Let me take a stab at your experiences with the sales and marketing struggle:
Pretty good, right? You’re not alone in experiencing one, some, or all the above.
Unfortunately, the biggest losers in the sales vs. marketing battle are your prospects (and your business). Sales and marketing are both essential pieces of your customer’s journey with you.
So for now, lay down your swords, and let’s talk about the basic differences and similarities between sales and marketing.
Quiet the Battle Cry: Your Prospects Need Both
The truth is simple: You need each other, and your prospects need both of you. Remember, you have a business funnel. Not a marketing funnel, and not a sales funnel.
No longer do your prospects want to have sales and marketing information pushed at them. Now, customers actively pull information during their research process. (Learn more about how to use content marketing to appeal to these customers). This means that it’s never been more crucial for marketing and sales to work together to guide their prospects from awareness to decision. Stronger communication between sales and marketing results in better messaging and a more seamless buyer’s journey for your prospect.
Need some practical tips on how to help settle your sales and marketing differences? Check out our blog post 'Let’s Get Married!’ Said No Sales Rep to Marketing, Ever.
Thanks for sharing!