By: Craig Spooner and Piper Cleaveland
Taking a disorganized approach to social media posting is like throwing darts in the dark. With no coordination or strategy, let alone the right resources, you’d be more likely to hit your friend in the eye than actually find the target. Similarly, with social sharing, if you treat your posts (or darts in this scenario) like something to be thrown out blindly into the ether, it’s highly unlikely that that they will end up where you want and get results you desire.
Like all great art forms of the world, professional dart throwing and social sharing must be conducted with precision and finesse in order to meet their targets. To help refine your social media strategy, we’ve put together a checklist that will guide you through a planning, implementation, and execution process that will immediately start improving the effectiveness of your posts and ultimately increasing engagement with your valued content.
Please note that, in addition to consulting the checklist, it’s important to identify a comfortable content creation agenda dictated by the size of your team, your desired posting schedule, and the number of social networks you currently use. In this checklist, we focus on the most popular social networks in the education market: Twitter, LinkedIn and Facebook.
By fine-tuning your social media strategy with a well-planned, timely, and intentional posting schedule and approach, you can greatly increase your posts’ rate of engagement and ultimately get more eyes on the assets you company values most. Not only have the bar lights come back on but you’ve got 20/20 vision, perfect coordination, and missile-guided darts (*not regulation) that will never miss their target. Follow these steps and your social media will never be mediocre again.
Thanks for sharing!