---
title: Are you Sure That's Optimized? 8 Easy Steps to Optimize Ed Tech Content!
description: Are you Sure That's Optimized? 8 Easy Steps to Optimize Ed Tech Content!
image: https://www.prp.group/hubfs/Imported_Blog_Media/Optimize%20your%20post%20in%208%20easy%20steps.png
---

[![White_PRP Group x Hawke Media Logo](https://www.prp.group/hs-fs/hubfs/PRP%20Website/Images/White_PRP%20Group%20x%20Hawke%20Media%20Logo.png?width=5009&height=2484&name=White_PRP%20Group%20x%20Hawke%20Media%20Logo.png "White_PRP Group x Hawke Media Logo")](https://www.prp.group/)

[![The Podcast](https://no-cache.hubspot.com/cta/default/41856616/c34087bb-787f-4f40-bb0e-d48529d7e877.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/c34087bb-787f-4f40-bb0e-d48529d7e877)

[![Connect With Us](https://no-cache.hubspot.com/cta/default/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471)

**

** **

[![prp-group-logo-full-color-rgb-864px@300ppi](https://www.prp.group/hs-fs/hubfs/Imported_Blog_Media/prp-group-logo-full-color-rgb-864px@300ppi.png?width=864&height=180&name=prp-group-logo-full-color-rgb-864px@300ppi.png "prp-group-logo-full-color-rgb-864px@300ppi")](https://www.prp.group/)

[![The Podcast](https://no-cache.hubspot.com/cta/default/41856616/6158d203-4f17-403e-9a57-0fa1d26c4959.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/6158d203-4f17-403e-9a57-0fa1d26c4959)

[![Connect With Us](https://no-cache.hubspot.com/cta/default/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471)

**

** **

Search

[![prpgroup-white](https://fs.hubspotusercontent00.net/hubfs/2224752/prpgroup-white.svg "prpgroup-white")](https://www.prp.group/)

** **

[![Our Blog](https://no-cache.hubspot.com/cta/default/41856616/341b4c59-af1b-45f3-be6c-49418a32ccb1.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/341b4c59-af1b-45f3-be6c-49418a32ccb1)

[![Connect With Us](https://no-cache.hubspot.com/cta/default/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471.png)](https://cta-redirect.hubspot.com/cta/redirect/41856616/b2cbd633-db81-4d16-ad33-cc3973ac6471)

![](https://www.prp.group/hubfs/Imported_Blog_Media/Optimize%20your%20post%20in%208%20easy%20steps.png)

# Are you Sure That's Optimized? 8 Easy Steps to Optimize Ed Tech Content!

 Written by [Kayla](https://www.prp.group/blog/author/kayla)

 March 21, 2017

By: Allison Rodriguez

You don’t need to be a master in Google’s search algorithms in order to optimize ed tech content on your site, but there are a number of “boxes” you should check before you click that ‘Publish’ button.

 

![Optimize your post in 8 easy steps.png](https://www.prp.group/hs-fs/hubfs/Imported_Blog_Media/Optimize%20your%20post%20in%208%20easy%20steps.png?width=666&name=Optimize%20your%20post%20in%208%20easy%20steps.png "Optimize your post in 8 easy steps.png")

 

**Check out these 8 easy steps that will have you on the fast track to content optimization! **

**Step 1.)** Pick the focus keyword for your post

 

**Step 2.)** Add your focus keyword to the title of the post

 

**Step 3.)** If your site doesn’t automatically update your URL based on the title of your post, edit the URL to include your focus keyword and, if possible, the entire title of the post

 

**Step 4.)** Change the image ‘alt-text’ or ‘alt-tag’ on all images to match your focus keyword

 

**Step 5.)** Update the meta-description to include a short description of the post, making sure to include your focus keyword

 

**Step 6.)** Utilize outbound links to [valuable content](http://www.prwithpanache.com/the-prp-storyteller/are-you-creating-the-right-content-for-educators)—not only is this good etiquette, Google loves it when your content is tied to other related resources

 

**Step 7.)** Add a ‘Subscribe’ button to your blog page

 

**Step 8.)** Use [social media to broaden the reach](http://www.prwithpanache.com/the-prp-storyteller/use-smart-goals-to-guide-your-social-media-marketing-in-2017) of your blog post, sharing your posts across your social platforms to gain even more exposure to your content

 

Thank you for sharing!

### Get The Inside(r) Scoop

Previous Story

[← 3 Things to Consider Before Launching a Landing Page for the Ed Tech Market](https://www.prp.group/blog/3-things-to-consider-before-launching-a-landing-page-for-the-ed-tech-market)

[** ](https://www.prp.group/blog)

Next Story

[Education Marketers: Are you Capturing Weak Leads? Ask Yourself These 3 Questions →](https://www.prp.group/blog/education-marketers-are-you-capturing-weak-leads-ask-yourself-these-3-questions)

### Get The Inside(r) Scoop

[![White_PRP Group x Hawke Media Logo](https://www.prp.group/hs-fs/hubfs/PRP%20Website/Images/White_PRP%20Group%20x%20Hawke%20Media%20Logo.png?width=2000&height=991&name=White_PRP%20Group%20x%20Hawke%20Media%20Logo.png "White_PRP Group x Hawke Media Logo")](https://www.prp.group/)

PRP Group, a Hawke Media Company, is an award-winning full-service education PR and marketing firm serving the pre-K–12 and higher-ed community.

[** ](https://twitter.com/prwithpanache)

[** ](https://www.linkedin.com/company/2792391/admin/)

[** ](https://ecosystem.hubspot.com/marketplace/solutions/pr-with-panache)

[** ](https://meetings.hubspot.com/jacob34?)

#### Services

#### Contact

#### PRP

#### Legal

#### Get the Inside(r) Scoop*!*

Copyright © 2021 | All Rights Reserved.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Kayla",
    "url" : "https://www.prp.group/blog/author/kayla"
  },
  "dateModified" : "2025-04-26T18:22:19.363Z",
  "datePublished" : "2017-03-21T07:00:00.000Z",
  "headline" : "Are you Sure That's Optimized? 8 Easy Steps to Optimize Ed Tech Content!",
  "image" : [ "https://www.prp.group/hubfs/Imported_Blog_Media/Optimize%20your%20post%20in%208%20easy%20steps.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.prp.group/blog/are-you-sure-thats-optimized-8-easy-steps-to-optimize-your-ed-tech-content",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.prp.group/hubfs/hawke-red-1.svg"
    },
    "name" : "Hawke Media"
  }
}
```