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Sue Hanson

Sue Hanson

Retired Founder Emeritus

"Purposeful storytelling isn't show business, it's good business."
~ Peter Guber

Sue Hanson launched the PR with Panache! brand in the late 1990s, in 2012, she and her son Jacob formalized PRP as a company. Sue’s determination to exceed expectations has led PRP to a leadership position in the public relations arena from her beginnings as a classroom teacher. During her 20+ years of education industry experience, Sue connected clients to national trends and created compelling media stories that led to resounding success. A savvy and well-respected PR professional, Sue launched every campaign with fresh insight, up-to-the-minute trend awareness, and the latest influencer outreach strategies. Her strengths in every facet of PR and her raw, honest style created a personalized approach to client-media relations that PRP maintains to this day.

When Sue retired from day-to-day work with PRP during the summer of 2018, she said, “Working side by side with my son Jacob every day was truly a precious gift. He and his team made it possible for me to leave my legacy in fabulous hands!”

These days, when she isn’t traveling with her husband of 40+ years, Sue is devoted to her grandchildren, “playing paper dolls, dressing up in costumes, inventing her own theater, reading and laughing until our tummies hurt. When the hammock is out, the kids and I swing and dream of everything they will become. Who could ask for more?”

Sue has also rekindled her love of the theater, appearing as an actor in local productions when she isn’t busy with Pilates or kayak adventures with the family. “I’m eternally thankful to my family and friends that make my life full,” she says. “Every day, I’m blessed to say good morning to my husband and to greet the day filled with my children and their children. My heart is overflowing.”