During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. It used to be that most crises arose from financial issues such as taking kickbacks or layoffs. These situations still come up, but today the more common types of crises companies need to prepare for include:
- Data breaches
- Taking a stance on a current political or social issue
- Issues arising from the use of generative AI, including copyright conflicts
Social media also has increased the potential for any given crisis to escalate. It’s easier than ever for consumers to swiftly gather and protest against companies, especially on the internet. People feel comfortable airing their grievances in an online forum, and the current divisive tone of cultural and political discourse has made those opinions more extreme.
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