---
title: HubSpot, Marketing, and Building Relationships in the Education Market
description: Dr. Paula Love (aka The Funding Doctor) shares how edtech companies can help connect their customers with the enormous pool of funds that are available right now. 
---

[PRP Group Blog ](https://www.prp.group/blog)

# [HubSpot, Marketing, and Building Relationships in the Education Market](https://www.prp.group/blog/hubspot-marketing-and-building-relationships-in-the-education-market)

 Written by [The Education Insider Podcast with PRP Group](https://www.prp.group/blog/author/the-education-insider-podcast-with-prp-group) | Jun 30, 2023 7:00:00 AM

If you've worked with PRP before, you might know Benjamin Bachman. Benjamin is the former Director of Marketing at PRP and is now the founder and CEO of [Identify.Solutions](http://www.Identify.Solutions), where he helps companies bring ideas to life with no-code platforms like Airtable, SmartSuite, Zapier, etc. In addition to his expertise in creating user-friendly web apps, advanced prototypes, and more, Benjamin is a wizard with one of our favorite digital platforms for education organizations — HubSpot!

Benjamin agreed to come on the show to share tips on why HubSpot is one of the leading platforms education companies use to build their website, relationships, and more. In this episode, he shares thoughts on AI, A/B testing, and how to use tools like HubSpot to reach edtech buyers with the right message.

[View full post](https://www.prp.group/blog/hubspot-marketing-and-building-relationships-in-the-education-market)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "The Education Insider Podcast with PRP Group"
  },
  "dateModified" : "2025-04-29T13:58:14.431Z",
  "datePublished" : "2023-06-30T07:00:00Z",
  "headline" : "HubSpot, Marketing, and Building Relationships in the Education Market",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1260,
    "url" : "https://41856616.fs1.hubspotusercontent-na1.net/hubfs/41856616/Imported_Blog_Media/Ed%20Insider%20Podcast%20Covers%20%286%29.png",
    "width" : 2240
  },
  "mainEntityOfPage" : "https://www.prp.group/blog/hubspot-marketing-and-building-relationships-in-the-education-market",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Understanding the Education Market"
  }
}
```