“People think a brand is a logo, a color palette, and a mission statement—but it’s not. A brand is a feeling.” — Joey Yorba
Joey Yorba knows branding. As the Managing Director of Super Top Secret—the creative agency behind campaigns for Nike, Xbox, and other cultural giants—he’s helped shape some of the most emotionally resonant and visually iconic brands in the world. Now, he’s bringing that elite-level expertise to education.
In this episode of The Education Insider, host Jacob Hanson sits down with Joey to unpack why branding is so often misunderstood in the education space—and what to do about it. From strategic storytelling to design systems that actually work, Joey shares what it really takes to create a brand that connects and converts.
“You’re telling a story whether you like it or not,” Joey says. “The only question is: are you in control of it?”
Whether you’re an edtech founder, a district communications leader, or a nonprofit exec trying to cut through the noise, this episode is your crash course in brand clarity, consistency, and strategy.